To Video or Not to Video? That's a Serious Brand Question.
In the grand stage of digital storytelling, video is often the show's star. It has the charm to demonstrate, the power to connect, and the magic to engage. But here's a curveball from a brand knee-deep in video and photography daily: Are there times when you think you should skip the video route?
It might seem odd for us at HAMLIN Creative, where lenses and frames are our bread and butter, to suggest such a thing. But the truth is as clear as a 4K Ultra HD display: we know there are times when you should hit pause on your video ambitions.
Let's roll through those times when you think you should keep the camera off and see how they hold up.
The FOMO Factor: Will your event leave viewers with a burning case of the 'miss-outs'? If it doesn't spark envy or excitement, this might be a time to skip the professional crew.
The Insider's Edge: Is the content so niche that only a handful will get the inside jokes or references? If the video speaks in a secret handshake, it might not be for the world, it just depends on what the upside of the sale is.
The Picture-Perfect Dilemma: Have you ever been in a meeting that should have been an email? Some videos feel the same. Sometimes, a snapshot and a snappy caption can tell the story more effectively.
The Budget Bypass: If your piggy bank's diet can't afford a professional team, think twice. An intern’s smartphone can't replace the seasoned eye of a Director of Photography. Video is about quality, not just content.
So, before you roll the cameras, ask yourself: Is video the best medium for this message? If you're nodding 'yes' and ready to create something spectacular, HAMLIN Creative amplifies your message through the lens.
We memorialize your event and allow those branded moments to live on.
We find that magical intersection between authenticity and brand messaging.
We listen to you and align with your KPIs to deliver on the vision.
We’re the silent types; we produce in the shadows and don’t get in the way of your event and all you’ve planned.
We deliver, whether that’s next-day sizzle reels or crafted content for broader use.
We're not just about making videos. We're about crafting experiences that resonate and reverberate. Whether aiming for a cinematic masterpiece or a snappy social media clip, we're here to guide your vision through execution.
Do you think video might be the move for your brand? Let's chat. At HAMLIN Creative, we're ready to transform your concept into captivating content that tells your story and compels your audience to action.
