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SARA LEE ARTESANO BREAD

Sara Lee wanted to announce their new line of Artesano Bread in a unique way, so they turned to the experiential marketing experts at Inpsira Marketing.The thought? Who doesn't love a good grilled cheese on a snow day? We captured this epic day of snow and fun outside of sunny Phoenix, AZ, and the videos from the event were used in national and local media buys—and gained over 1 million views on youtube!